Public Relations, Advertising and Marketing

Become a master communicator and shape brand narratives with the University of Nicosia’s dynamic BA in Public Relations, Advertising and Marketing (PRAM). This four-year, full-time program equips you with the knowledge and skills to navigate the ever-evolving world of marketing communications.

Develop a Strategic Mindset: Learn to develop and implement strategic communication plans, considering target audiences, brand messaging, and integrated marketing approaches across various channels.

Master the Core Disciplines: Gain a comprehensive understanding of public relations, advertising, and marketing principles. Explore areas like brand management, consumer behaviour, social media marketing, public affairs, and crisis communication.

Hone Your Creative Skills: Develop strong creative thinking and storytelling abilities to craft compelling content that resonates with target audiences. Learn copywriting, visual communication techniques, and campaign development strategies.

Data-Driven Decision Making: Explore the power of data analytics in marketing communications. Learn to measure campaign effectiveness, understand consumer insights, and make data-driven decisions for optimal results.

Project-Based Learning: Develop your practical skills through engaging PRAM projects. Work on real-world case studies, participate in simulations, and gain valuable experience in developing and executing communication campaigns.

Professional Preparation: Gain the knowledge and skills necessary to launch your career in the dynamic field of marketing communications. Learn about portfolio development, professional networking strategies, and potential career paths within PR agencies, advertising firms, marketing departments, and more.

Develop Valuable Skills: Hone your creativity, critical thinking, problem-solving, communication, and collaboration skills. Learn to adapt your communication strategies to diverse audiences and platforms, and effectively manage projects in a fast-paced environment.

Graduates emerge as well-rounded marketing communications professionals prepared for diverse careers in various fields, including:

• Public relations specialist
• Advertising copywriter or account manager
• Marketing specialist (social media marketing, content marketing, etc.)
• Brand manager
• Communications officer (within companies or NGOs)
• Marketing research analyst