Sales and Marketing

Launch your career in the dynamic world of sales and marketing with the University of Applied Sciences Niederrhein’s Bachelor of Arts in Sales and Marketing. This innovative, three-year, full-time program equips you with the essential skills and knowledge to succeed in a globalized marketplace.

Study in English: This unique program is taught entirely in English, making it ideal for international students seeking a high-quality sales and marketing education.

Develop a Strong Foundation: Gain a comprehensive understanding of core sales and marketing principles, including market research, consumer behaviour, branding, pricing strategies, digital marketing, and sales communication.

Focus on Practical Skills: Refine your communication, negotiation, and problem-solving skills through interactive workshops, case studies, and real-world project work. Learn to apply theoretical knowledge to practical business scenarios.

Embrace a Global Perspective: The program incorporates an international perspective, preparing you for a career in a globalized economy. Develop intercultural communication skills and gain insights into international marketing strategies.

Internship or Study Abroad: Gain valuable practical experience through a mandatory semester-long internship abroad or a semester of study at a partner university. This international component broadens your horizons and enhances your employability.

Industry Connections: Benefit from the university’s strong connections with leading companies in the sales and marketing industry. Participate in guest lectures by industry professionals and potential internship opportunities with renowned brands.

Develop Valuable Skills: This program goes beyond technical skills, fostering critical thinking, creativity, teamwork, and leadership abilities. Learn to present yourself confidently, articulate your ideas effectively, and build strong relationships with clients and colleagues.

Graduates emerge with the skills and knowledge to pursue diverse careers in sales and marketing, including:

• Sales representative
• Account manager
• Marketing specialist
• Social media marketing manager
• Brand manager
• Product marketing manager
• Market research analyst
• Business development specialist