Smart Management

The objective of the Smart management study programme – study program designed to prepare qualified professional bachelor of business management professionals who are able to adapt to the changing business environment, today’s labor market requirements, understanding the challenges of Internet and global communications development in today’s society, their impact on management environments and management processes, able to apply professional thinking and integrated scientific knowledge transforming business management, responding adequately to these challenges, adopting innovative solutions that enhance competitive advantage and enterprise value, effectively manage business processes with optimal smart performance management models, smart Internet technologies and new global communications capabilities, and develop and successfully develop new smart organizations.Specializations:Digital Marketing – Digital Marketing Tools, Social Networking & Media Marketing Processes, Marketing Digitization, Smart Neuro-Marketing.Sustainable Project Management – Creative Processes in Project Management, Project Finance & Quality Management, International Project Management, Green & Blue Project Management.