Tourism and Recreation

Turn your passion for travel and hospitality into a rewarding career with SMK University of Applied Social Science’s Bachelor of Business Management in Tourism and Recreation. This three-year, full-time program equips you with the business acumen and industry knowledge to become a successful leader in the dynamic tourism and recreation sector.

Develop a Strong Business Foundation: Gain a comprehensive understanding of core business principles like marketing, finance, human resource management, and strategic planning, all applied specifically to the tourism and recreation industry.

Master Industry Expertise: Learn about tourism trends, hospitality management, destination development, event planning, and sustainable tourism practices. Explore various tourism sectors, including cultural tourism, adventure tourism, and ecotourism.

Develop Practical Skills: Hone your analytical, problem-solving, and communication skills through engaging projects, case studies, and simulations. Learn to manage tourism businesses effectively, analyze market trends, and develop innovative tourism products and services.

International Focus: The program incorporates an international perspective, preparing you for a globalized tourism industry. Potential opportunities for studying abroad or completing internships with international tourism organizations can further enhance your global network and intercultural skills.

Professional Preparation: Gain the knowledge and skills necessary to launch your career in tourism and recreation. Develop your resume writing and interview skills, and learn about various career paths within the industry. The program also covers legal aspects of tourism operations and entrepreneurship, equipping you to potentially start your own tourism business.

Develop Valuable Skills: Refine your communication, teamwork, leadership, and critical thinking skills.

Graduates emerge as versatile business professionals prepared for diverse careers in various fields, including:

• Tourism management (hotels, resorts, travel agencies)
• Destination management organizations (DMOs)
• Event planning and coordination
• Ecotourism and sustainable travel
• Adventure tourism and outdoor recreation
• Marketing and public relations for tourism businesses
• Tourism policy and development
• Entrepreneurship in the tourism sector