Tourism Management

Turn your passion for travel into a rewarding career with NHL Stenden University of Applied Sciences’ Bachelor of Arts in Tourism Management. This three-year, full-time program equips you with the knowledge, skills, and global perspective to navigate the dynamic world of tourism.

Focus on Sustainability: Learn responsible tourism practices to contribute to a more sustainable future for travel and hospitality. Explore eco-tourism initiatives, destination management strategies, and responsible travel trends.

Develop Industry-Ready Skills: Master core tourism management concepts like destination marketing, event planning, hospitality management, and revenue management. Hone your business acumen, communication skills, and intercultural competence.

International Exposure: Gain valuable international experience through the program’s emphasis on a globalized tourism industry. Participate in mandatory international internships or semester abroad programs, immersing yourself in diverse tourism sectors worldwide.

Project-Based Learning: Solidify your learning through engaging projects and simulations. Work on real-world tourism challenges, collaborating with industry partners or developing innovative tourism products and services.

Focus on Innovation: Explore emerging trends in tourism, such as digital marketing strategies, travel technology, and experience-based tourism. Learn to adapt to the ever-evolving tourism landscape.

Experienced Faculty: Benefit from instruction by professors with extensive industry experience and a passion for sustainable tourism practices.

This program is ideal for students with a love for travel, a strong interest in different cultures, and a desire to work in a dynamic and international field. Graduates emerge with the skills and knowledge to pursue careers in various tourism sectors, including:

• Destination management organizations (DMOs)
• Tour operators and travel agencies
• Hospitality management (hotels, resorts)
• Event planning and tourism attractions
• Sustainable tourism consulting firms
• Airline and cruise line companies
• Marketing and public relations for tourism businesses

NHL Stenden University of Applied Sciences boasts a vibrant student community and a central location in Leeuwarden, Netherlands.