Brand University of Applied Sciences

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Brand University of Applied Sciences (BU) is a private university of applied sciences located in Hamburg, Germany. It was founded in 2014 and is the first university in Germany to focus on branding. BU offers a variety of bachelor’s and master’s programs in branding, including:
- Bachelor of Arts in Brand Management
- Master of Arts in Brand Management
- Master of Arts in Brand Strategy
BU is known for its innovative and interdisciplinary approach to branding education. The university’s programs combine theory and practice, and students have the opportunity to work on real-world branding projects with leading companies. BU also has a strong international focus, and its student body is made up of students from over 30 different countries.
BU is a great option for US students who are interested in studying branding in Germany. The university’s innovative and interdisciplinary approach to branding education prepares students for successful careers in a variety of fields, including marketing, advertising, public relations, and design. BU also has a strong international focus, which gives students the opportunity to learn from and collaborate with students and faculty from all over the world.
The Brand Academy overlooks the River Elbe in Hamburg – itself a city of brands. It is the first university to focus on brands—the central strategic success factor in national and international businesses.
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